Web directories are very popular today stiffly competing with search engines. When it comes to web directories, links are submitted manually to the relevant categories before they are then reviewed by human editors to be accepted or rejected. The good thing about the directories is that the masses you are targeting have access to the most relevant categories easily and fast without wasting their time and this means that your visibility will greatly be increased. The web directories can actually be very good avenues for businesses or companies that are yet to create their websites.
In the ongoing age, electronic commerce has gained insurmountable prominence. This situation has prompted virtual entities of websites to turn into the most effective tool to steer businesses to higher levels of success. Corporate enterprises irrespective of existing business scope or industrial sector invest into launching their own online portals. However, just having a website these days does not guarantee success in generating higher volumes of business. Internet users everywhere around the globe expects smooth browsing experience across websites before converting into online customers.
Web design service plays a significant role in E-Commerce. It not only helps in advertising a website, but also helps in presenting different products and services of a company. Furthermore, it helps in the complex process of satisfying the clients. Its main purpose is to use the existing technology properly and then produce such websites which will appeal more business for companies. It can be beneficial in many ways.
First of all, you can notice that the web designing service is important for almost every business as the quality of website design service can either attract visitors into your site or draw them away. Therefore, web designing should not be avoided by any business.
If your website isn’t making you money, It’s costing you money. Think about it. Consider your website an investment. You wouldn’t throw money in the bank, or invest in stocks without the promise of a return. Why would you expect less from your website? How many hours is someone spending on your site – making it look pretty, updating your blog, etc? Whether you maintain your site in-house or not, everything you do to it costs you after tax money. So, if you’re not getting at least a 200% return – you need to have a serious look at your website strategy.
And while we only touch on each subject briefly, here are a number of things to consider:
First off, make sure you have analytics integrated into your site. If you don’t know what’s going on with your site, in regards to traffic, pages visited, leads lost, leads converted, etc., how can you improve the site. There are many great tools available. Google Analytics is free.
Deliver the goods
Content is definitely King. Engage your readers! Credible content goes a long way to maintaining returning viewers. Good content is also shareable via social networks. It’s also important with search engines, like Google, to have as much relevant content based on the viewer’s search phrasing. Keyword stuffing no longer works. Are you communicating with them on their level and giving them enough relevant information? Provide content your audience will find useful. Keep in mind that your your website needs to reflect your brand – language, tone, colour schemes, and imagery need to be consistent with your offline materials.
Optimize your site for the search engines
Proper search engine optimization (SEO) tactics will help with ranking your website as high as possible on search result pages. Sure, you can always buy traffic, but in the long run SEO costs less. High rankings means less monotonous searching. Know your audience. Do your homework. Research your competitors. And research what keywords phrases are being used by your prospective customers. And build your pages accordingly. It takes time. If you don’t have enough of it… get external help. A SEO team knows how to edit your text and website code, and submit your site to search engines and directories.
Provide a lead generation form
Communication is a two-way concept. Use “lead magnets” to entice visitors to leave their contact information before they go. A lead magnet could be a free offer, white paper, sales promotion, newsletter, etc. Add a simple opt-in contact form. If it’s connected to your email marketing software, all the better.
If you are having trouble getting a social following, add social media buttons to your site. Using these will no doubt increase shares and likes of your content. Word-of-mouth is a powerful tool. Make sure that you give your viewers a positive experience and they will spread the word.
Use a contact page with a response form. Add your phone number to every page, and include your address. These offer credibility to the viewer, especially toll-free phone numbers. Customer service is a valuable asset for every online business.The more ways you can be reached, the better.
Make your site searchable
Website viewers spend as little time on a site as possible. To wade through endless scrolling pages of content can be frustrating. The use of a simple search box will alleviate their agony by bringing up the information they need in a quick manner.
More people are using their smartphones and mobile devices to view websites which means you website must work seamlessly from desktop to mobile. As we mentioned before, Google now uses mobile-friendliness as a ranking signal. Luckily, they also provide a free Mobile-Friendly Test to check your site’s URL for mobile issues. You can check it here. Most new web development tools now off responsive coding to apply to your site’s design, plus there are services that can develop mobile-only sites, however, a responsive site is what we are recommending. Why pay to maintain two sites when you can have one that works on every device.
Speed up your site
No one likes to wait. If your website loads too slow you risk the possibility of losing viewers – your competitor is a only click away. There are tools available to check loading time and offer ways to fix the issues:
Google Pagespeed Insights
Often, there’s too many scripts and gadgets blocking the browsers loading efforts. Using a content delivery network (CDN) is a great way to start by using cached networks to load fast.
Engage leads at critical points.
By integrating marketing automation with your website you gain the ability to easily:
Optimize all of the stages of the customer experience with Behavioural-Based Email Automation
Identify leads on your website with VisitorID
Integrate Call Tracking – assign unique toll free numbers to each marketing initiative to fully understand the return from each tactic
Track each prospect’s activity from initial engagement and conversion to closed sales and repeat business with built in Customer Relationship Management (CMR) system
Report on campaigns from high levels to detailed drill-downs
Online marketing strategy
Now that you have a fully-loaded website, how are you attracting customers besides organic searches? Consider Pay-Per-Click (PPC) advertising. Contrary to popular belief paid advertising works. Customers have an expectation of getting exactly what they want if an advertiser is willing to pay for a click. Consider working with qualified Google AdWord certified company. Traditional marketing tools like direct response mechanisms and print advertising still have their place. However, targeted pay-per-click ads generate leads more cost effectively.
In today’s competitive world, it is very essential to establish a rapport with your clients, existing or prospective. Simply establishing a website is not enough. Today is the age of eCommerce where you have to offer products and services online to remain connected to your clients and to keep them from going to your competitors. However a simple website would not provide benefits that you are seeking to see your business grow. You need eCommerce web development experts who would help you in driving sales and increasing the profits.
Establishing an eCommerce solution involves several tasks that include content management system, shopping carts, secure payment gateways, checkouts and other activities. Therefore, you need the help of companies that specialize in eCommerce website development.
Here are the tips that can help you choose the best eCommerce web development company:
Experience: the foremost thing that you must take note of is the experience of the eCommerce website development company. An experienced company undoubtedly helps in formulating marketing strategies and plans that would help your business reach new heights of success. You must check out the company’s past work and get reviews from past customers. Taking help from the internet can also help.
Flexible: when looking for a company that provides the best eCommerce solution, you must check out whether they are flexible or not. Certain companies are rigid and do not like to bend their marketing strategies as required by the clients. Instead choose a company that is flexible and offers customized solutions with respect to your requirement and need.
Quality Output: You do not want to be stuck with a company that produces below-average results. In this competitive world, you need unique and high quality solutions. Therefore, you must look for a company that promises unique solutions that are high in quality and promise high returns on investment.
Knowledgeable Staff: when looking for a reliable and reputed eCommerce web development company, look for one that has experienced and knowledgeable staff. Assigning the important task of eCommerce website development to an inexperienced and untrained company can ruin your business plans. Not only would you lose your money but you would also risk tarnishing your online reputation.
Price: since no company offers services for free, look for a company that has a comprehensive pricing policy. Do not fall in for companies that promise an offer that is too-good-to-be-true. Similarly, do not opt for companies that charge exorbitantly. Instead look for a company that offers a good deal.
Mistakes are common during web development especially if you have begun your career as a web developer. It doesn’t matter which of the programming languages are used for coding ranging from Java, PHP, C# or .Net, mistakes are bound to happen when it comes to facing complex coding and scripting language.
Here are a few mistakes that must be avoided by beginners in web development.
Self-confidence is an essential requirement for a web developer. If you are among the ones who think coding cannot be done perfectly by you, then it might turn out to be a very uphill task for you. The fact remains coding is a bit complex at the beginning, but once you gain expertise it just turns out to be a matter of simple logic. So never give up when it comes to your coding abilities during web development, you will definitely reap the benefits at the end.
Create a back-up of work performed
Do not ever forget to create a back up of the coding tasks performed by you by the end of the day. You can use an automatic tool for back up if required. However ensure that you back up your task without fail on a daily basis. Because even though the computer unexpectedly shuts down or get damaged, you will still have your tasks ready with you and if not it is really going to affect the client satisfaction and ultimately might cost you the job itself.
Code formatting that is not properly done
Code formatting that is not properly done can result in the wrong declaration of function as well as reflects unprofessionalism. It is desirable for beginners in web development to avoid useless new lines and blank spaces etc.
Refusal to take notice of the web standards
Web standards are extremely important in unifying code and developing apps that are device-independent. Beginners in web development have to understand that web standards are meant to assist them in creating error-free codes and not in making their task difficult.
Optimize bandwidth usage
Testing the program in various browsers
It is among the common mistakes made by the beginners in web development. Instead of testing the program in just a few of the favourite browsers, try to test the program in almost all the compatible browsers that functions on the web. It is common to find bugs or errors in almost all the major browsers and rectifying them to make it compatible with your program must remain the top most priority during the entire web development process. Most of the clients do not want to hear excuses such as the browser might have some problems and that it works better with another browser. It might show lack of professionalism in the web developer from the perspective of a client. However resolving those bugs or errors and making your program to work smoothly with all the browsers will improve the confidence of yourself and the confidence in the client as well as the company that has provided the employment for you.
Finally, beginners in web development must avoid over confidence that is among the most common mistake they often make. If one or two of your projects went well, that does not mean errors or mistakes would never take place in future. Only with respect to time and experience that a developer develops their coding skills. Learning is continuous and never ending especially when it comes to web development since changes are taking place regularly in the technology sector with respect to time. Adapting to those technological changes requires the desire to learn and evolve. Avoiding the above mentioned mistakes will make a beginner in the web development more confident in enhancing their career prospects in future and thereby helping them become a talented and skilled web development professional.
What most merchants fail to realize is that the design of online storefronts can highly affect sales. Minor design elements play a huge role in increasing the conversion rates and for this reason nothing should be left to chance when developing a business website. The secret to having the best website is designing it from the perspective of a shopper. Put yourself in the shoes of your shoppers and choose features that offer them better experiences on your site. For instance, you should avoid animations on the site if at all they will slow down the browsers or use color schemes that end up sending wrong messages to your shoppers.
When you hire web development services from reputable developers and designers, you can be sure that nothing will be left to chance by the time your web is up and running. However, it is also important that you take part in the development and bring in a few ideas that can help get the best setup in the end. A few tips can prove worthy in the development process of what you are looking for is to increase your sales using the website.
1. Make your shopping cart as visible as possible
Customers want to be sure of what they are doing on the site making it very important that you ensure they can see added items registered on their shopping carts. Create an area where the number of items in the cart can be seen as well as any other information necessary on the same. The checkout data should also be visible so that your customers have a swift transition shopping and checking out. You can use contrasting colors for the shopping cart to ensure that it stands out on the page.
2. Optimize buttons for adding items to the cart
When you have given a list of items you are offering your customers, ensure that you add an ‘add to cart’ button on every one of the products. This kind of call to action is more appealing compared to if you added a button that gives them more details on the products they are looking at. The direct action to add the products to their carts pull positive responses from the shoppers and you have increased conversion rates at the end of the day. Use colors that make the call to action visible without necessarily appearing aggressive to the eyes.
3. Clean product pages
Organizing product pages is something you can never forget when developing your website. Customers want to have a pleasant shopping experience and this is something that will only be possible if your pages are well organized giving them an easy time looking at what you have and making decisions on what they need. Too many elements can leave the pages looking too complex, whereas too few elements leave the pages looking inadequate. The secret is to strike a balance by including high quality product images, names, a quick description of the product and the price. You can add links like customer reviews near but at the bottom of the page.
It really does not matter if a local business wants to use a website to sell more of its products or if it is looking to promote its local business. It also does not matter if a business wants to operate only online. There are plenty of examples of success for all of these goals. While there are examples of success, there are also plenty of examples of failures. If the website is not properly designed, it will not do what is needed. Building a successful website design requires certain things and without them, it could struggle to perform.
· Have a purpose – Every website needs to have a reason for existing. If it is designed to sell products or if it is designed to promote a brand, the website designing should be towards that purpose.
· Know the attention span – Most people that visit any website will focus on a specific part of it as soon as they visit it. The web design should include something that stands out. A logo is one of the most eye-catching things to include on a website.
· Know the audience – If the website is for a local business, it may be best to turn to web design groups to get the local touch that is needed. Otherwise it may be good idea to turn to the best web design agency that can be found to make sure that the design is able to target the people that will generate revenue for an e-commerce website.
These are the things that need to be thought about at the beginning of the web development process. As the website is being built, there are other things to consider.
· Make the site simple – Web designing can be very complex and there are many things that can be added to a website. It is better to keep the site simple and easy for the visitors to use. It goes back to the attention span of the visitors. If the site takes too long to digest the person will simply go to another website. The number of pages should be limited to keep navigation easy and fast.
· Include a way to contact – One of the things that all visitors want to be able to do with an e-commerce website is to contact the company. It may be for a question or for something else, but the methods to contact the website should be easy to find and easy to use. It will help build trust with the visitors.
· Include Links – Links at the top and the bottom of the page make it easy for visitors to navigate around. They should be clear and obvious because that is what people look for.
· SEO is a key – If you want people to visit a website, they have to be able to find it. SEO tools are the best way to improve the searchability of a website. SEO tools should be used carefully. There is a mix of tools that can work. Just using the SEO tools does not guarantee success. They have to be used properly. The best web design company says that most sites do not use SEO tools properly and actually hurt their website.
· Make it mobile – More people than ever before are accessing websites through mobile devices. It offers e-commerce businesses a way to reach people when they are on the go and are often times more likely to utilize what a website offers. Creating a website that works on mobile devices requires different coding and may be a little more limiting than a traditional design. While it may require the hiring of a website designing agency that specializes in this area, it is worth doing to reach a larger audience.
· Make the site responsive – Responsive websites are designed to work with whatever kind of device that a person is using to access the site. It will work with traditional laptop and desktop computers and it will also work with mobile devices. It optimizes itself for the user depending on what type of device is being used to access the website. This allows the owner of the site to create only one website that will work for everyone.
It is even possible to set up an e-commerce website that does not require the website to actually store the products or to ship them to the people that buy them. The website is simply the middle man and another business deals with the actual physical inventory.