Web directories are very popular today stiffly competing with search engines. When it comes to web directories, links are submitted manually to the relevant categories before they are then reviewed by human editors to be accepted or rejected. The good thing about the directories is that the masses you are targeting have access to the most relevant categories easily and fast without wasting their time and this means that your visibility will greatly be increased. The web directories can actually be very good avenues for businesses or companies that are yet to create their websites.
In the ongoing age, electronic commerce has gained insurmountable prominence. This situation has prompted virtual entities of websites to turn into the most effective tool to steer businesses to higher levels of success. Corporate enterprises irrespective of existing business scope or industrial sector invest into launching their own online portals. However, just having a website these days does not guarantee success in generating higher volumes of business. Internet users everywhere around the globe expects smooth browsing experience across websites before converting into online customers.
Web design service plays a significant role in E-Commerce. It not only helps in advertising a website, but also helps in presenting different products and services of a company. Furthermore, it helps in the complex process of satisfying the clients. Its main purpose is to use the existing technology properly and then produce such websites which will appeal more business for companies. It can be beneficial in many ways.
First of all, you can notice that the web designing service is important for almost every business as the quality of website design service can either attract visitors into your site or draw them away. Therefore, web designing should not be avoided by any business.
For any business organization that hopes to expand its reach to the foreign markets in the coming future, creating a multilingual website is the most important task needed to gain awareness in the market of their services, products and brands. To extend your market reach to the international markets, it is important that your website speaks more languages. So converting your website into a multilingual or multi regional site is the first step towards success.
Why should you make a multilingual website?
English is considered a universal language and people from all over the world understand it. But what business owners don’t realize is that buyers or customers usually appreciate a website that offers content in their own language. Research has stated that people are more likely to purchase from a site that speaks their own language. They are also found to stay longer on a site that offers content in their native language. Even the search engines prefer multilingual websites if you are planning to target global audience.
How to optimize your multilingual website?
Structure URLs for global audience: Search engines and users often prefer the URL structure of the pages they visit and take decisions and judgements about the relevancy of the site. URLs play a vital role in user experience and can give the user more information. For search engines, URL is the unique identifier that is used to catalog the page and it is also considered as one of the most important elements of international SEO.
Domain names: Once you have decided on your target countries, it is important to do some research on the legal requirements for the website. These requirements specify your eligibility to use country specific domain names. Multilingual website development should always consider the factors as Google differentiates between the types of domain names.
• gTLDs: These domain names are not specific to any country and your multilingual development agency can consider gTLDs like .eu or .asia because they are specific to a certain region and not a particular country. These types of domain names are easy to set up and allow different server locations. Geo targeting can be easily done by using Webmaster tools.
•ccTLDs: These domains are more country specific for example .au stands for Australia, .de for Germany and etc. Choosing such domains show that your website is targeted for a specific country. Easy separation of sites and clear geo-targeting is easy irrespective of the server location. However this is often more expensive and needs a greater infrastructure.
Avoid duplicate content: Websites that offer content for different regions and languages usually create content that is same or similar and is available on different URLs. For greater visibility of your multilingual website, it is recommended that you provide unique content for each set of users. But this may be at times difficult and there is no need to hide the duplicate content by disallowing crawling by robots. Instead, you should pick up a preferred version and redirect appropriately.
Multilingual website development can surely help you to expand your market base, if you consider the above tips.
Multilingual website plays a vital role in the success of your business, but before you plan to create and target various locations, it is important for you to optimize the website for enhanced visibility to the audiences.
When working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website.
Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy.
But then I come along and burst their bubble.
Well, sort of.
While some business owners already have experience and a solid grasp of online marketing, others don’t and sometimes it’s necessary for me to share my wisdom on the finer details of creating an effective website.
Some will gratefully appreciate the advice I provide on how they can best position their business to the world while others feel they have a pretty good handle on the whole process and just want to hand over all their prepared materials. And of course once the site is live, they anticipate sitting back and waiting for the money to roll in.
Now even though this article could be about SEO, it’s actually about something just as important and very related to search engine optimization – and that’s the text or copy that’s on the website.
Your website copy is just as important as SEO
Once you’ve read through, you’ll understand why website copy is extremely important and what to watch out for when wanting to appeal to your ideal target market.
As a web developer/online marketer, one of the biggest challenges I face is when the client insists on having things done their way. Understandably, they know their business and industry more than I do; however, what they aren’t quite as well versed at is the psychology behind brand positioning and how we come across to our potential clients.
First impressions are the cornerstone to business success.
So what am I getting at here? I’m talking about websites that talk all about the business or individual as if they are writing out an achievement journal. The sentences all start with “I” or “We” (or in 3rd person like “BusinessName is very capable in these areas:”)
And what is the result? A huge turn off to the reader.
Certainly, it’s a natural tendency for us to want to talk about ourselves and our offerings. But unfortunately, the message received by the reader is more like:
“Welcome to my website, I’m so excited you found it. Here’s all about me and my products and services. Please buy, I could use some sales here!”
Now you don’t want your website to have that kind of an impression, do you? How do YOU feel when you encounter websites like that?
Yes, the purpose of your website (usually) is to sell your product or service but how we do the selling is what makes or breaks its success.
Whether your business is B2B (Business to Business) or B2C (Business to Consumer), you are still wanting to capture the interest of a real person. So really your website needs to be written to accommodate P2P (Person to Person).
Regardless if B2B or B2C, your website copy should be P2P: Person to Person
Do you enjoy listening to someone go on and on about themselves? Then why would you expect others to come to your website only to hear you go on and on about how great you are?
I hate to break it to you, but no one is interested in YOU or your business until you build up some credibility in their eyes.
What they ARE interested in is to see if what you provide can take care of their needs or solve their problems.
In order to do be able to set the stage for sales that will naturally come once they realize you are the best solution for their problem, you need to develop “know, like and trust” factor with them first.
Show them you understand what they’re going through and what challenges they face.
Paint a picture on the kinds of results they are looking for that demonstrates you know exactly what is happening and that you’re the best solution for them.
So instead of writing phrases like: “MyBusinessName can help you… ” or “I am qualified in this area because… ” or “We at BusinessName are experts in… ”
Write phrases like this: “You need someone who… ” or “What you’ll learn is… ” or “How would it feel if… ”
Notice how all of these phrases are about your ideal client. You’re talking to them, about them. You’re empathising with their challenges and offering a solution.
Now when you take a look at the text that’s on your website, does it do this?
Are you talking TO your ideal client as if this person was standing in front of you? Or are you talking AT them, trying to forcefully convince them to buy?
Aside from the Home, About and Products or Services pages on your website, another way you can demonstrate you understand your ideal client is through blogging and social media.
Use these inbound marketing channels to help your prospective clients learn more about you and your expertise in an organic way.
But do this through sharing your expertise, not your sales pitches.
Sales pitches are a turn-off. People don’t want to be “sold to”, they want to know they can trust you to help them.
This is especially true if your target market is women. Women are all about relationships and feeling trust and safety with the people they work with or purchase from.
So when it comes to writing text for your website, stop thinking it’s about you. It’s not at all about you.
It’s about your ideal client and what they need to hear from you in order to convince them you are the right choice. Once you have that mastered, you’re good as gold!
If writing in a compelling style that will draw in your ideal client and entice them enough to purchase is not your forte, hire a copywriter that will help do that for you. It’ll make a big difference in the success of you website!
Have you taken a close look at your website lately to see how it’s written? When looking at it from this different perspective, what did you discover?