How to Solve the Biggest Problems With Your Website

If your website isn’t making you money, It’s costing you money. Think about it. Consider your website an investment. You wouldn’t throw money in the bank, or invest in stocks without the promise of a return. Why would you expect less from your website? How many hours is someone spending on your site – making it look pretty, updating your blog, etc? Whether you maintain your site in-house or not, everything you do to it costs you after tax money. So, if you’re not getting at least a 200% return – you need to have a serious look at your website strategy.

And while we only touch on each subject briefly, here are a number of things to consider:

Analytics

First off, make sure you have analytics integrated into your site. If you don’t know what’s going on with your site, in regards to traffic, pages visited, leads lost, leads converted, etc., how can you improve the site. There are many great tools available. Google Analytics is free.

Deliver the goods

Content is definitely King. Engage your readers! Credible content goes a long way to maintaining returning viewers. Good content is also shareable via social networks. It’s also important with search engines, like Google, to have as much relevant content based on the viewer’s search phrasing. Keyword stuffing no longer works. Are you communicating with them on their level and giving them enough relevant information? Provide content your audience will find useful. Keep in mind that your your website needs to reflect your brand – language, tone, colour schemes, and imagery need to be consistent with your offline materials.

Optimize your site for the search engines

Proper search engine optimization (SEO) tactics will help with ranking your website as high as possible on search result pages. Sure, you can always buy traffic, but in the long run SEO costs less. High rankings means less monotonous searching. Know your audience. Do your homework. Research your competitors. And research what keywords phrases are being used by your prospective customers. And build your pages accordingly. It takes time. If you don’t have enough of it… get external help. A SEO team knows how to edit your text and website code, and submit your site to search engines and directories.

Provide a lead generation form

Communication is a two-way concept. Use “lead magnets” to entice visitors to leave their contact information before they go. A lead magnet could be a free offer, white paper, sales promotion, newsletter, etc. Add a simple opt-in contact form. If it’s connected to your email marketing software, all the better.

Be social

If you are having trouble getting a social following, add social media buttons to your site. Using these will no doubt increase shares and likes of your content. Word-of-mouth is a powerful tool. Make sure that you give your viewers a positive experience and they will spread the word.

Be available

Use a contact page with a response form. Add your phone number to every page, and include your address. These offer credibility to the viewer, especially toll-free phone numbers. Customer service is a valuable asset for every online business.The more ways you can be reached, the better.

Make your site searchable

Website viewers spend as little time on a site as possible. To wade through endless scrolling pages of content can be frustrating. The use of a simple search box will alleviate their agony by bringing up the information they need in a quick manner.

Mobile-friendly

More people are using their smartphones and mobile devices to view websites which means you website must work seamlessly from desktop to mobile. As we mentioned before, Google now uses mobile-friendliness as a ranking signal. Luckily, they also provide a free Mobile-Friendly Test to check your site’s URL for mobile issues. You can check it here. Most new web development tools now off responsive coding to apply to your site’s design, plus there are services that can develop mobile-only sites, however, a responsive site is what we are recommending. Why pay to maintain two sites when you can have one that works on every device.

Speed up your site

No one likes to wait. If your website loads too slow you risk the possibility of losing viewers – your competitor is a only click away. There are tools available to check loading time and offer ways to fix the issues:

Google Pagespeed Insights
Pingdom
GTMetrix

Often, there’s too many scripts and gadgets blocking the browsers loading efforts. Using a content delivery network (CDN) is a great way to start by using cached networks to load fast.

Engage leads at critical points.

By integrating marketing automation with your website you gain the ability to easily:

Optimize all of the stages of the customer experience with Behavioural-Based Email Automation
Identify leads on your website with VisitorID
Integrate Call Tracking – assign unique toll free numbers to each marketing initiative to fully understand the return from each tactic
Track each prospect’s activity from initial engagement and conversion to closed sales and repeat business with built in Customer Relationship Management (CMR) system
Report on campaigns from high levels to detailed drill-downs

Online marketing strategy

Now that you have a fully-loaded website, how are you attracting customers besides organic searches? Consider Pay-Per-Click (PPC) advertising. Contrary to popular belief paid advertising works. Customers have an expectation of getting exactly what they want if an advertiser is willing to pay for a click. Consider working with qualified Google AdWord certified company. Traditional marketing tools like direct response mechanisms and print advertising still have their place. However, targeted pay-per-click ads generate leads more cost effectively.

What You Need to Build a Successful Website

It really does not matter if a local business wants to use a website to sell more of its products or if it is looking to promote its local business. It also does not matter if a business wants to operate only online. There are plenty of examples of success for all of these goals. While there are examples of success, there are also plenty of examples of failures. If the website is not properly designed, it will not do what is needed. Building a successful website design requires certain things and without them, it could struggle to perform.

· Have a purpose – Every website needs to have a reason for existing. If it is designed to sell products or if it is designed to promote a brand, the website designing should be towards that purpose.

· Know the attention span – Most people that visit any website will focus on a specific part of it as soon as they visit it. The web design should include something that stands out. A logo is one of the most eye-catching things to include on a website.

· Know the audience – If the website is for a local business, it may be best to turn to web design groups to get the local touch that is needed. Otherwise it may be good idea to turn to the best web design agency that can be found to make sure that the design is able to target the people that will generate revenue for an e-commerce website.

These are the things that need to be thought about at the beginning of the web development process. As the website is being built, there are other things to consider.

· Make the site simple – Web designing can be very complex and there are many things that can be added to a website. It is better to keep the site simple and easy for the visitors to use. It goes back to the attention span of the visitors. If the site takes too long to digest the person will simply go to another website. The number of pages should be limited to keep navigation easy and fast.

· Include a way to contact – One of the things that all visitors want to be able to do with an e-commerce website is to contact the company. It may be for a question or for something else, but the methods to contact the website should be easy to find and easy to use. It will help build trust with the visitors.

· Include Links – Links at the top and the bottom of the page make it easy for visitors to navigate around. They should be clear and obvious because that is what people look for.

· SEO is a key – If you want people to visit a website, they have to be able to find it. SEO tools are the best way to improve the searchability of a website. SEO tools should be used carefully. There is a mix of tools that can work. Just using the SEO tools does not guarantee success. They have to be used properly. The best web design company says that most sites do not use SEO tools properly and actually hurt their website.

· Make it mobile – More people than ever before are accessing websites through mobile devices. It offers e-commerce businesses a way to reach people when they are on the go and are often times more likely to utilize what a website offers. Creating a website that works on mobile devices requires different coding and may be a little more limiting than a traditional design. While it may require the hiring of a website designing agency that specializes in this area, it is worth doing to reach a larger audience.

· Make the site responsive – Responsive websites are designed to work with whatever kind of device that a person is using to access the site. It will work with traditional laptop and desktop computers and it will also work with mobile devices. It optimizes itself for the user depending on what type of device is being used to access the website. This allows the owner of the site to create only one website that will work for everyone.

It is even possible to set up an e-commerce website that does not require the website to actually store the products or to ship them to the people that buy them. The website is simply the middle man and another business deals with the actual physical inventory.

The Importance of Web Development and Website Design

In order for an e-commerce website to become successful, they have to be able to attract visitors. Once they have people coming to their site they have to be able to convert them into sales. This is a lot more difficult than people think and is almost never accomplished using a basic template and a domain name. It requires a combination of creative design, web development and online marketing to make an e-commerce website successful.

The Importance of Website Designing

A template is something that someone else has written. The user of the template has no control over the code that creates the website. There could be all sorts of things that are not needed or are not helpful in the coding. The template may not help with SEO techniques and that means that people will not be able to find it when they use the search engines.

A good website designer will create a custom website that is made for the business that is being offered. It will be able to help brand a website and it can help create a corporate identity that is needed for long term success. The web designer is capable of creating site that is visually appealing and functional. It will be a site that is safe and secure and that is easy to navigate.

Most importantly the website designer will be able to utilize the best SEO tools that are at hand. They will make a website more searchable. They will make sure that the website is able to rank highly on the search engines. This will translate into more visitors to the website.

In addition a web designer can target the right group of people with their SEO tools. The leading website design in agencies will be able to add parts that will attract the locals that are more interested in what the website is offering. The goal of targeting specific groups of people is to not only bring traffic to a website, but to bring traffic that can be converted into sales.

The Importance of Website Development

A good website is a living and breathing thing. It is something that needs to be able to grow and adapt to the changes that take place in the market. It’s not something that should remain static. A website that uses a template will be more difficult to adapt to the different market. A custom website can be one that is able to change

The website development will include the marketing of the website and the addition of new content. It will make sure that the website remains fresh and that it will be something that people want to return to. A stagnant website becomes boring and old. It is not something that is visited often. A website that is always changing becomes a destination. A destination will turn into revenue in the form of loyal customers.

The website should always be evaluated to see what is working and what is not. The possibility for the need of a website remodel or a branding revamping should be planned for. The marketing plan for the website should be considered for what is working and what is not. If some of the SEO tools are not having the right impact they can be adjusted. All of this is involved in the development of the website.

It is possible to have some success using a template for a generic e-commerce website. There are plenty of people that can claim they have done just this. There are more people that can talk about the success they have had using a custom website design paying attention to the idea of website development.

A template is hard to change. It is not going to have the features that are needed for success over the long term. A custom website will be something that explodes off the screen. It is dynamic and unique. These are the things that set a successful business apart from the rest. The downside of using a custom design is the cost. Of course, once the money does start rolling in, that cost will be something that was worth it.

What A Good Website Builder Should Have

Apart from hiring web designers to help you build a good website, there are other tools that you can use to create a good website even without any prior experience or skill in the development. There are very good website builders today and you can easily select one to help you with the website building process and to get the best results with it. With so many sites offering stylish templates and domains that are customized, you should make a point of ensuring that the website builder you settle for has every important feature to help you have an easy time and achieve excellent results in the end.

It should be easy to use

The fact is that you might not have any coding skills when looking to build a website and the builder should therefore give you an easy time using it even without the skills. Find a builder that has simple navigation and editor to have a swift time using and creating your website. Choose a builder that does not require any coding experience to handle.

It should be customizable

Website builders have a list of themes that you can choose from and a good one should give you the ability to make changes wherever you want and wish. A customizable builder ensures that you get only the features you find most relevant and not force you into a theme that you feel is overwhelming. You should be able to select legible and relevant texts, and a layout that is navigable and understandable for the sake of visual appeal.

It should offer design flexibility

To have an even easier time, choose a website builder that allows you to drag and drop your content in the right areas. The content could be apps, photos, buttons, texts and social tools among others. You can also choose a builder that makes it possible for you to animate what you want for a more professional and unique look. Check what abilities and flexibilities you stand to gain before making your builder choice.

It should give you an easy time integrating other features

SEO, blogs, e-commerce platforms and mobile friendliness are some of the things you might wish to enjoy when creating a website. It makes it very important to select a website builder that allows you to provide meta descriptions and name page titles and also streamline mobile experience by keeping content that is not mobile friendly hidden but visible on desktop displays. You will also find a builder that allows blog integration into the site very beneficial.

It should have minimal ads

Ads are simply inevitable today and you might have to put up with automatic website builder adverts on your pages. However, a good builder should give you an option to dedicate the site to your business without the ads or with very minimal ads especially when paying for the site. Find out your options and the strings they come attached with before making your final decision with the builder.

Why Website Submissions Can Be Beneficial

Website 2Web directories are very popular today stiffly competing with search engines. When it comes to web directories, links are submitted manually to the relevant categories before they are then reviewed by human editors to be accepted or rejected. The good thing about the directories is that the masses you are targeting have access to the most relevant categories easily and fast without wasting their time and this means that your visibility will greatly be increased. The web directories can actually be very good avenues for businesses or companies that are yet to create their websites.

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