Color Theory in Web Design

Any artist handling aesthetics is surely aware of the color theory. Its first principles were defined during the 1400’s by artists like Leonardo Da Vinci or Leone Battista Alberti. However, it was only during the 18th century when it began to develop into an independent artistic practice, when Isaac Newton’s theory of color was firstly published (Opticks, 1704). Since then it started to be successfully incorporated into a lot of visual sciences, including web design. Across history, due to their emotional response, artists have gained the adulation of the masses, solely due to their ability to manipulate colors. In modern times, this art form steps up to polish and improve user interaction with private or commercial web applications, web sites and even advertising. In web design, the color theory may be simplified and broken down into three main parts:


Representing the subtle differences in brightness and color, the contrast is the most important factor for making visual objects stand out from the background. Its mark on web design is quite significant as the most successful websites display a delicate, well-chosen balance making them pop out in the eyes of their visitors. Online color wheels do wonders when inspiration in this department is scarce.


Exactly like the term, vibrancy stands for a way a particular color resonates in the eyes of the viewer. Each color is supposed to bring specific moods to the surface. While brighter, warmer colors favor increased energy and alertness, colder colors tend to relax the audience. These tricks are widely used by web designers everywhere to enhance and match user experience to the content of the site.


This notion speaks of the relationship between colors and of the way they merge, in order to create a pleasant environment for the eyes of the audience. When looking at the color wheel, they can be easily spotted as being opposites. A good color complementation can make or break any visual creation and requires good taste and extended experience.

Our place in the history of art has been continuously shaped by artistic color theorists and cannot unfortunately be broken down into one single article. Written for beginners who try to learn formal color principles, this article is merely an overview on the appliance of color in web design. Individual, in-depth study must follow in order to fully master this great art. Commonly underrated, the science of color must be learned starting with its core principles. Choosing a perfect color scheme for your web design project can be a tricky task. Make sure you use a color wheel, online tools and all your practical senses if you want your creation to stand out.

Importance Of Web Designing Services

Website 4Web design service plays a significant role in E-Commerce. It not only helps in advertising a website, but also helps in presenting different products and services of a company. Furthermore, it helps in the complex process of satisfying the clients. Its main purpose is to use the existing technology properly and then produce such websites which will appeal more business for companies. It can be beneficial in many ways.

First of all, you can notice that the web designing service is important for almost every business as the quality of website design service can either attract visitors into your site or draw them away. Therefore, web designing should not be avoided by any business.

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The Secret of Web Design and Its Different Aspects

Web design simply means planning, designing and creating a website. It also involves website structure and layout, information architecture, color, contrast, imagery and icon design. All these elements are joined together to form a website. As a matter of fact, the word ‘design’ is recognized not only as a visual aspect but designing a website includes more theoretical elements such as user habits, ergonomics, layout, navigation techniques and other things that help to smooth the use of websites and attract more users towards it.

Most of the time, the technical aspect of web designing is emphasized in the meaning of design. True, the modern website designing techniques involve server-side scripting like CGI, ASP, and PHP, website’s visual aspect is managed with CSS and HTML, the user experience is intensified with AJAX and Java Script. So modern website designing techniques concentrate not only on the designing techniques but also on functionalities. For example, how can the website be beneficial to the user and how will the company help to update the website regularly through the content management system?

In traditional terms, website designing is more about the visual appearance of a website. This approach involves balance, contrast, colors, rhythm, icon and overall website design. So web design is very similar to traditional print publishing.

A good website design is not just about the appearance and the functionality of the website. Instead, it takes into account the need of the owner that the website is being developed for. If it is a business, it might be a shopping website or it might just be an information platform where people can learn more about the products.

Besides the basic elements of web designing that make a website beautiful and informative, user-friendliness is also important an aspect of web designing. It can be achieved by paying attention to a number of factors such as navigation, multimedia, compatibility and technology.

So if you are embarking on web design, think beyond the technical aspect of the website. Ask the client about their business and about the type of organization. Go for a simple structure and don’t give too much attention to moving images or fancy graphics. Be creative and yet make something simple. This is the secret of a good website – less is more.

All these ingredients are combined with the basic principles of web designing in order to create a professional, knowledgeable and user-friendly website.

Some of the Tips Which Will Make You a Successful Web Designer

Web Designing is basically website designing and it is extremely important to create an informative website in today’s world to attract the clients and showcase what your business has to offer. A good website talks about the products and services a company provides, shows the testimonials of other clients and it is easy for the client to locate the information to contact you.

There are many technicalities which one needs to keep in mind while designing a good website.

Let’s have a look at the methodologies which create appealing and robust websites.

Robust Security system on the website

If your website stores any kind of customer data (even for the customers who visited the site and an automatic pop-up asks them to fill in their name, address, e-mail ID for newsletters etc.), there should be security measures to protect that data.

There are a lot of companies which look for such data for their unsolicited mail and phone campaigns.

If you have any kind of payment associated with your website, then you have to have extreme measures to safeguard that data. SSL (Secure Sockets Layer) technology is used by the payment gateways, however since the customer is making a payment to your website; s/he should get the feeling that your website is secured enough. There should be clear documents displaying the security measures followed by your website available for the customer to read and make an informed choice.

User-friendly and responsive

The first layout for a successful Web Design is making is user friendly. You have to put yourself in the customer’s shoes and see how the layout design should be. If you are planning to put explainer videos to explain about your products and services, it is better to put them in a separate section.

If the customer’s internet connection is slow, it takes a lot of time for the videos to upload and often the website crashes making it inconvenient for the potential customer.

If you are an e-commerce company, then you should make the experience of shopping pleasant for the customer. There should be ways to save the addresses to save the hassle of the customer to type it again. Also there should be links to ”you recently viewed” and ”similar products” to help the customer to choose better.

If there is a comparison matrix for the customer to compare various products, it is an added advantage and many e-commerce websites have introduced this feature. The links for ”return policy”, ”privacy policy” and ”contact us” should be clearly visible and is advised to place them at the top navigation pane.

In order to make it extremely responsive, you can have a chat customer support center and the moment any potential customer opens the link, the chat window should open up and the representative should check if the customer needs any help. Most of these chat support systems are not well managed and does not talk about the hours of operation and the chat pop ups do not close even when the contact center is not functioning. This gives a bad service to the customer and they leave your site with a negative impression.

Seamless internet traffic management

Many successful websites often make mistakes in gauging the internet traffic when they launch any promotion and the sites crash. This not only causes a situation when you lose out on business, you also lose out on your company’s reputation.

The customer often becomes skeptical to shop from your website in future wondering what if his/her payment does not go through, or is lost midway. There are many issues with the ”product returns” link if the internet traffic is not managed properly.

Before you finalize your choice for the web designing partner, have a look at the website of Spiral Click Web Technologies and talk to their team to see what innovative ideas they have for transforming your business.