5 Steps for Beginners to Create a Website

With time, technology advances and new improved things are integrated into our lives. Like for instance, websites were a rarity a few decades ago. Back in those days, no one would have thought that having a digital presence of a company would be so important. But times are such that if your business doesn’t have a properly designed website, you will be losing out on a lot of prospective clientele.

But creating the right website for your business can be difficult especially for people who have no idea about it. There are numerous things related to site creation that you need to be aware of if you want your business to have the kind of exposure you are looking for.

Some of the points to consider are:

#  At first, get a domain name: Needless to say, this is the most important step. You need a name for your site, right? It doesn’t come free of cost. You have to purchase a domain name and pay an annual fee for registering it. Without a name, your site won’t even exist.

# Secondly, sign up with a web host company: After getting a domain name, you have to link your site to a hosting company through which the site will be made live all across the whole world.

#    Thirdly, design and design well: At the end of the day people will decide to stay on your site within the first few seconds. If you do not have an eye-catching site, the chances are that very few people are going to stick around viewing bland web pages. Make sure you design pages of a site in such a way that it is both attractive and informative.

#   Fourthly, test all pages of the site: After you design it, make sure that it is tested. Run it across all known browsers and see to it that all pages are loading properly. Moreover, the site should be optimized for mobiles and tablets.

#    Last but not the least, market it: You might build a great looking and functioning website but if people are not even aware of it, it will be a waste. So like every other thing, you have to market it across all channels, preferably the social media and ensure that it gets attention.

These are just the basic things that you need to take special care of while creating a site for your business. Also, it’s a long term process which means that you also have to maintain it properly.

Why Website Submissions Can Be Beneficial

Website 2Web directories are very popular today stiffly competing with search engines. When it comes to web directories, links are submitted manually to the relevant categories before they are then reviewed by human editors to be accepted or rejected. The good thing about the directories is that the masses you are targeting have access to the most relevant categories easily and fast without wasting their time and this means that your visibility will greatly be increased. The web directories can actually be very good avenues for businesses or companies that are yet to create their websites.

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Stop Thinking Your Website Is About You

When working with new entrepreneurs, I enjoy being a part of their energy; it’s a very exciting time for them. They are thrilled their vision is coming to fruition with their new logo and branding and of course, their website.

Naturally, they want to tell the world about what they do and have big hopes and dreams for being inundated with daily leads that will keep them joyfully busy.

But then I come along and burst their bubble.

Well, sort of.

While some business owners already have experience and a solid grasp of online marketing, others don’t and sometimes it’s necessary for me to share my wisdom on the finer details of creating an effective website.

Some will gratefully appreciate the advice I provide on how they can best position their business to the world while others feel they have a pretty good handle on the whole process and just want to hand over all their prepared materials. And of course once the site is live, they anticipate sitting back and waiting for the money to roll in.

Now even though this article could be about SEO, it’s actually about something just as important and very related to search engine optimization – and that’s the text or copy that’s on the website.
Your website copy is just as important as SEO

Once you’ve read through, you’ll understand why website copy is extremely important and what to watch out for when wanting to appeal to your ideal target market.

As a web developer/online marketer, one of the biggest challenges I face is when the client insists on having things done their way. Understandably, they know their business and industry more than I do; however, what they aren’t quite as well versed at is the psychology behind brand positioning and how we come across to our potential clients.

First impressions are the cornerstone to business success.

So what am I getting at here? I’m talking about websites that talk all about the business or individual as if they are writing out an achievement journal. The sentences all start with “I” or “We” (or in 3rd person like “BusinessName is very capable in these areas:”)

And what is the result? A huge turn off to the reader.

Certainly, it’s a natural tendency for us to want to talk about ourselves and our offerings. But unfortunately, the message received by the reader is more like:

“Welcome to my website, I’m so excited you found it. Here’s all about me and my products and services. Please buy, I could use some sales here!”

Now you don’t want your website to have that kind of an impression, do you? How do YOU feel when you encounter websites like that?

Yes, the purpose of your website (usually) is to sell your product or service but how we do the selling is what makes or breaks its success.

Whether your business is B2B (Business to Business) or B2C (Business to Consumer), you are still wanting to capture the interest of a real person. So really your website needs to be written to accommodate P2P (Person to Person).

Regardless if B2B or B2C, your website copy should be P2P: Person to Person

Do you enjoy listening to someone go on and on about themselves? Then why would you expect others to come to your website only to hear you go on and on about how great you are?

I hate to break it to you, but no one is interested in YOU or your business until you build up some credibility in their eyes.

What they ARE interested in is to see if what you provide can take care of their needs or solve their problems.

In order to do be able to set the stage for sales that will naturally come once they realize you are the best solution for their problem, you need to develop “know, like and trust” factor with them first.

Show them you understand what they’re going through and what challenges they face.

Paint a picture on the kinds of results they are looking for that demonstrates you know exactly what is happening and that you’re the best solution for them.

So instead of writing phrases like: “MyBusinessName can help you… ” or “I am qualified in this area because… ” or “We at BusinessName are experts in… ”

Write phrases like this: “You need someone who… ” or “What you’ll learn is… ” or “How would it feel if… ”

Notice how all of these phrases are about your ideal client. You’re talking to them, about them. You’re empathising with their challenges and offering a solution.

Now when you take a look at the text that’s on your website, does it do this?

Are you talking TO your ideal client as if this person was standing in front of you? Or are you talking AT them, trying to forcefully convince them to buy?

Aside from the Home, About and Products or Services pages on your website, another way you can demonstrate you understand your ideal client is through blogging and social media.

Use these inbound marketing channels to help your prospective clients learn more about you and your expertise in an organic way.
But do this through sharing your expertise, not your sales pitches.

Sales pitches are a turn-off. People don’t want to be “sold to”, they want to know they can trust you to help them.

This is especially true if your target market is women. Women are all about relationships and feeling trust and safety with the people they work with or purchase from.

So when it comes to writing text for your website, stop thinking it’s about you. It’s not at all about you.

It’s about your ideal client and what they need to hear from you in order to convince them you are the right choice. Once you have that mastered, you’re good as gold!

If writing in a compelling style that will draw in your ideal client and entice them enough to purchase is not your forte, hire a copywriter that will help do that for you. It’ll make a big difference in the success of you website!

Have you taken a close look at your website lately to see how it’s written? When looking at it from this different perspective, what did you discover?