In the ongoing age, electronic commerce has gained insurmountable prominence. This situation has prompted virtual entities of websites to turn into the most effective tool to steer businesses to higher levels of success. Corporate enterprises irrespective of existing business scope or industrial sector invest into launching their own online portals. However, just having a website these days does not guarantee success in generating higher volumes of business. Internet users everywhere around the globe expects smooth browsing experience across websites before converting into online customers.